Categories
BUSINESS

Beware of the Online Marketing Minefield

Thar’s gold in them thar hills,” was proclaimed around the world in 1849, when gold was discovered in the hills of northern California.

More than 100,000 people descended upon California to find their own wealth in the hills and the streams of California. Fast-forward 150 years, and people are saying the same thing about the Internet today.

“Thar is gold in them thar Web pages,” for the person who doesn’t get their clock cleaned by the snake oil salesmen of the Internet. By hiring a qualified online marketing consultant or successfully completing a reputable Internet marketing training course, you can succeed online.

Early Victors in the Online Business Success Story

In 1994, Stanford students Jerry Yang and David Filo created the Yahoo Web directory. One year later, they co-founded Yahoo, Inc. In 1998, Stanford students Larry Page and Sergey Brin created and launched the Google search engine, the largest and most popular search company on the Internet today. In 2005, three former PayPal employees joined forces to create YouTube. The three founders of YouTube were Steve Chen, Chad Hurley and Jawed Karim. Only 21 months after the launch of YouTube, Google purchased the website for $1.65 billion in Google stock.

One Does Not Have to be “On Leave from the Stanford Ph.D. Program”

It’s amazing when you look at the biographies of the Who’s Who in Internet business startup success. Most everyone on the list has as part of his or her biography, “currently on a leave of absence from Stanford’s… Ph.D. program.”

This reference is actually an inside joke, pointing to the fact that nearly all of these people dropped out of college to start their Internet businesses. The founders of Yahoo, Google and Apple were all college dropouts. The founders of YouTube were simply paid staff of PayPal before striking out on their own with YouTube.

The point is that if college dropouts can make it online, then we can too, if we choose to learn from those who came before us. But even if these people didn’t have a college degree, do you believe they created these tremendous accomplishments without education?

They became educated and performed torrez market urL to help insure their success. They surrounded themselves with people who had knowledge in areas where they weren’t as strong needed some help.

Creating Online Business Marketing Success Today

There are many companies online offering business-building services to others. Some are good, some are bad, and others may be good, but they may not be the right service providers for your company. Take for example the Google AdWords pay-per-click advertising system. Millionaires have been made through the Google AdWords system.

Just to put this into perspective, through June of 2007, eBay had been spending $25 million every quarter with Google AdWords. When major businesses spend $100 million per year in advertising with one advertiser, you can believe that the company is making that amount back and much more from the advertising provider.

For Every Online Marketing Success, There Are Dozens of Failures

Not all of us will create the next Yahoo, Google, eBay or Amazon. But good money can be made online if you don’t fall into the traps where many before you have fallen. AdWords is a powerful advertising model. It can make millionaires and it does every year. But the thing is that AdWords may not be the right advertising model for you to follow now and it may not be right for you ever.

If you understand that, you’re less likely to fall into the poor house using any online advertising method. Unfortunately, too many people have mortgaged their homes and driven themselves into bankruptcy using online marketing companies to promote their online businesses.

Deep Pockets Are Not the Solution, But Wise Internet Marketing Choices Are

First and foremost, a business must design itself to make a profit on its’ activities.

I know people who have developed businesses online that did well in the sales column, but the business owner failed in his quest to turn those sales into a profit. Imagine being the website owner who generated his first $120,000 year and then nearly went under because his prices were too low for the kind of service being offered.

After having been a successful sole proprietor online for five years, my friend said that his first six-figure year nearly put him out of business. He is just now beginning to recover financially from his mistakes, 18 months later.

We Can’t Know Everything about Running Our Online Businesses, Especially in Today’s Complicated World
When starting an online business, there are people who have been down the road you are getting ready to travel. They know where the potholes are in the road and they know where the landmines are buried. To add an online marketing consulting coach of this caliber to your contact list could mean the difference between success and failure online.

It’s a real added benefit for online business people to have someone to turn to for advice, regarding how to overcome the hurdles they will face in their Internet business.

We might have the basics covered, but there’s always going to be times when the experiences of others can help light the path in front of us.

Online Marketing Consultants Can Help You Avoid The Landmines
A qualified online marketing consultant is an invaluable asset for many online businesses today. There are affordable business mentors and Internet marketing coaches, specializing in helping small business start-ups and solo professionals. What if you could benefit from their past experiences — both good and bad — without having to waste the money and the time they did?

Think of their services as being like an insurance policy, helping ensure your success. Over my many years online, I have learned a lot both from Internet marketing training and from the school of hard knocks.

The 2 main mistakes I see new online business people making are:

1. Not being realistic about the money and time required to make an online business succeed, with the competition that exists today.
2.Not obtaining enough marketing education to succeed online.

Categories
Games

Lottery of Florida

With nearly $4 billion spent on the Florida lottery every year, it is obvious that Floridians love their lottery! Florida lotteries phenomenal success is largely due to the implementation of an innovative business model which has led to the Lottery of Florida gaining a reputation for being one of the most efficiently run lotteries in the USA.

This entrepreneurial mind-set has enabled the organisers to run a cost effective operation as well as continued implementation of new products. This has kept interest and sales high for the lottery, which has in turn, led to more than $21 billion being donated to the Educational Enhancement Trust Fund.

FLORIDA EDUCATION BENEFITS BY $21 BILLION
From the very outset, the Lottery of Florida’s main objective was to raise funds for the education and benefit of the people of Florida. With more than $21 billion now contributed to the Educational Enhancement Trust Fund no-one can be in doubt that the lottery is a success.

Everyone who has played the lottery in Florida has contributed to scholarships, school improvements and construction projects, leading to thousands of children and young people benefiting from improved education and learning facilities.

NEW SCHOOLS FOR FLORIDA
The keluaran hk for Florida has now contributed funds to 780 school projects in the state. Some of the main benefactors are the Classrooms First and Classrooms for Kids projects. These programs deal with renovation and remodelling of existing schools as well as the construction of new educational facilities and have received in excess of $3.9 billion of lottery funds.

FLORIDA SCHOLARSHIPS
In 1997 lottery monies funded the creation of the The Bright Futures Scholarship Program. The organisation was set up to help talented students realise their career paths and pursue the appropriate further education requirements. The contribution of more than $3.2 billion from the Lottery of Florida has resulted in over half a million students being given the opportunity of a college education.

LOTTERY OF FLORIDA PATENT
Continuing with their innovative and entrepreneurial reputation, the Lottery’s product development team created a new, simplified method for the game drawing process and in December 2010 The Lottery of Florida applied for a patent to be granted for this new game drawing method.

The Lottery for Florida organisers are of the opinion that the granting of this patent will enable them to secure additional income streams from the granting of licences to use the new gaming method, thus further increasing profitability and its ability to continue expanding its contributions to the Educational Enhancement Trust Fund.

Leo DiBenigno, Secretary of the Florida Lottery, said he believed that this new method could ultimately help increase sales and maximize the Lottery’s contributions to education by permitting them to pursue enhanced game options for their players.

He was excited to be able to pursue a patent (they were granted authority to do so in June 2007) for a unique lottery method that they felt would lead to added efficiencies in operations while continuing to safeguard the integrity of lottery games.

With the lottery going from strength to strength and education funding benefiting more each year, it would seem that everyone’s a winner with the Lottery in Florida